Bend Pride Coalition

Introducing the bold new era of Bend Pride! This branding project for the Bend Pride Coalition is breaking boundaries and redefining the status quo. With a vision to stand out and unite all groups and communities under the Bend Pride Festival, Midnight Grim built a visually striking identity that embodies grunge, vibrancy, and irresistible coolness. Say goodbye to conventional rainbow hues – the alternate color palette, dominated by edgy blacks and vibrant contrasts, challenges norms and celebrates LGBTQ+ as the epitome of counter-culture. This isn't just a brand; it's a statement – a testament to the unapologetic youthfulness and non-conformity that define Bend's vibrant LGBTQ+ community.